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Interactive selling is a journey -- not an event -- that leads to greater revenue and profitability, enhanced performance and productivity, and improved customer relations. Todays competitive environment dictates that electronic selling tools areMoreInteractive selling is a journey -- not an event -- that leads to greater revenue and profitability, enhanced performance and productivity, and improved customer relations. Todays competitive environment dictates that electronic selling tools are mandatory for success in the 1990s. This book proposes a vision for the successful implementation of interactive selling systems. Interactive Selling in the 90s: Applying Information Technology, Multimedia and Electronic.. by Roger L. Fetterman
